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  • Full HD 1080p
  • Catch-up TV & Streaming
  • Picture quality: Motionflow XR 400 Hz
  • Freeview HD
  • HDMI x 2

Top features: 

- HDR brings rich detail and depth to all your content 

- Motionflow XR and X-Reality PRO for clearer, smoother images 

- Never miss a show with TV catch up 

- Freeview Play brings live, catch up & on-demand TV together 

- Record to USB so you don't miss out on anything 


The BRAVIA KDL-40WE663 displays rich detail in the darkest and brightest parts of each scene. It's the best way to enjoy gaming, watch HDR content from Netflix and enjoy a cinematic experience for whatever you're watching.

Motionflow XR and X-Reality PRO

Great for sports, high-octane movies and games, Motionflow XR keeps everything moving smoothly and looking sharp even when the onscreen action's blistering. The KDL 40WE 663 can upscale content, reducing noise and improving clarity for premium picture quality.

Never miss a show with TV Catch up

Never miss your favourite shows with TV catch up services from BBC iPlayer, the ITV Hub, All 4, and Demand 5. You can also watch shows from on-demand services, such as Netflix and Amazon Instant video. There's always something to watch.

Freeview Play

Enjoy the best of live, catch up, and on-demand TV with Freeview Play. Missed Eastenders? Simply scroll back in the TV guide to catch shows you've missed. The best part is there's no subscription – you get over 70 digital channels and 15 HD channels, all for free.

Record to USB

There's a USB 3.0 port on the back of your BRAVIA KDL40WE. Connect a USB stick or external hard drive and set the TV to record shows, movies and other things so you never miss a moment. Or just use it to archive your favourites in one place.

Don't forget your HDMI cables

Check out our range of HDMI cables to connect your input devices and to make sure your new TV has a perfect picture with improved transfer speeds. Look out for the Sandstrom Silver Series HDMI cables with their lifetime warranty.

Wall mount your TV

Wall mounting is a great way to save floor space and accent your living room décor. If you want to wall mount this TV, browse our TV accessories to find the right 200 x 200 VESA mount.