- Incredible picture with 4K upscaling that enhances every image
- Perfect for fast-paced sports with MotionflowXR technology
- Catch-up on the latest TV shows with Smart TV and Freeview Play
- Functional design with cable management and loads of connectivity
Incredible picture quality
The Sony BRAVIA KD49XF7073SU 49" Smart 4K Ultra HD HDR LED TV is the perfect choice for catching up with the latest nature documentary, binging on your favourite Netflix series, and gathering around with friends for the big match.
This Sony TV has a 4K X-Reality PRO processor, which boosts contrast, colour and detail for all your entertainment. So when you're watching a moody noir film nothing will get lost in the shadows, and when you're watching older TV shows or classic films – they'll look great too. The 49XF70 has 4K picture upscaling, so that everything you watch is enhanced to near 4K quality.
Perfect for fast-paced sports
Cheer on your team and catch up with the latest film without losing out on quality when the action speeds up. Thanks to Sony's MotionflowXR technology every image is smooth and sharp, no matter how fast-paced it gets.
Catch-up on the latest TV shows
The Sony 49XF7073 has a range of Smart TV features, so you can stream must-see shows and original films from Netflix & Prime Video in 4K. And if you want to catch-up on any TV you missed, Freeview Play lets you scroll back through the week to watch your favourites without needing to open a separate catch up TV app.
Want to watch popular music videos or the latest viral star? Jump straight to YouTube using the dedicated button on the remote.
The Sony BRAVIA 49-XF70 TV has a narrow aluminium frame around the screen, so it looks great in any room. And with clever cable management, your TV stand won't look cluttered.
Create an entertainment hub without needing to fuss with a variety of cables. The XF70 4K TV has three HDMI ports and three USB ports, so you can easily connect to your PS4 or Xbox, Blu-ray player, an external hard drive, or even your laptop.
For setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They'll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.
Want your TV wall mounted? No problem. We've got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we've got enough designs to keep even the pickiest interior designer happy.
Avoid the disappointment of getting your shiny new telly home and realising you don't have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.