Your baby's skin is up to 30% thinner than yours, so it needs ultra gentle and delicate care.
Absorbs 2x more moisture to protect delicate skin from day 1†
†vs. regular powder to protect skin from wetness
Hypoallergenic* & paediatrician tested
*formulated to minimise the risk of allergies.
We only choose high quality ingredients that are gentle for baby. That's why we've rejected over 400 ingredients that don't meet our Best for Baby™ Standards
Clinically proven mildness®, Blended with real cotton, Free from parabens, dyes & phthalates, Clinically proven suitable for newborn skin, Leaves skin soft, dry & feeling healthy